Read my thoughts on the blockchain and cryptocurrency industries on my Medium page, the Sandor Report

Looking for my public GPG key? It's here!

WHAT I'm good at

Insights-driven marketing strategy for brands and startups

Content marketing strategy, creative consultancy

Product and business strategy for early stage companies

What makes me excited

The media and publishing industry

Virtual and augmented reality

The gaming industry

The blockchain / fintech industry

What makes me stand out

Global outlook

I've been living and working in six different countries, I have an excellent understanding of the US, EU and Asian markets.

Fluency in code

I don't need a dictionary to talk to developers. I code in my free time (tinkering with blockchains in Golang most recently).

Pixel-perfect eye

I have an eye for good design and UX, and I never settle for anything less than perfection.

Selected articles

UI / UX design patterns in virtual reality

UX experts used to design forms, websites and smartphone applications. Now they need to re-learn the trade to design interfaces and interactions in virtual reality.

Continue reading on Realityshift


Buttons in virtual reality - a UI/UX design approach

Buttons are everywhere. Users don't have to think for a second how to use them; it's something UI and UX designers have already figured out. In virtual reality, it's back to the starting point.

Continue reading on Realityshift

Why VR won't take over the world (and why AR will)

VR gets way too much attention in today's tech discussions. VR won't take over the world in the foreseeable future in the sense the Internet or smartphones did. Augmented reality, on the other hand, has every chance to become the defining technology of the next decade.

Continue reading on Realityshift


A UX designer's guide to combat VR sickness

As a UX / world designer, you have little control over the technical features, and they are getting better by the day anyway; but you can, and you should combat VR sickness with good design.

Continue reading on Realityshift


The reality-virtuality continuum, and how augmented reality and virtual reality are different

There's quite a bit of confusion about the terminology, and sometimes you still hear people referring to the Google Glass as VR, or the Oculus Rift as AR. It's a bit like calling GMail a social network. You might argue it's not completely wrong, but definitely not right. Let's set this straight!

Continue reading on Realityshift

Selected case studies

A few companies I've worked with