Torsten Szabolcs Sandor
I’m a senior marketing and product strategist with 14 years of agency and startup experience.
I’m a well-rounded generalist, but I am especially strong in insights, content and product-market strategy. My background is in client services and copywriting, and I managed teams up to 12. I’m an experienced speaker. The Blockchain and VR/AR are my shtick.
I have been working and living in seven countries, and I have an excellent understanding of all the three large markets (EU, US, East and South East Asia).
I’ve been working remotely for 4 years now. I have a strong sense of ownership, and a “getting things done” attitude.
Chief Communications Officer
November 2017 – February 2018
Location independent working form Taipei
Exodus is a cryptocurrency wallet, an all-in-one app to secure, manage and exchange blockchain assets. Exodus wraps solid engineering inside beautiful design. Our goal is to create a wallet that "just works for normal people", and removes the geek requirement to use cryptocurrencies.
I worked as CCO on content, social media, and customer service strategy. I also handled press relations and helped to create the growth strategy of Exodus.
I am on a sabbatical since March 2018, spending most of my time learning blockchain development in Go.
Chief Marketing Officer
July 2016 – October 2017
Location independent with offices in Oslo and NYC
Socius is a Google-funded adtech startup creating a new ad standard between programmatic and custom native ads. It is a turnkey ad builder which marries a brand’s own content from social with earned and paid media from influencers and articles. This creates unique 10x higher performing native ads that scale. It’s one of the most promising Nordic startups (Wired). Socius has been working with the biggest brands in the world including Condé Nast, Bild, Mastercard and the Berlin Film Festival. The company graduated from Axel Springer’s startup incubator and its first investor was 500 Startups.
I used to be the Chief Marketing Officer. My role included developing the marketing strategy and creating all the outbound and inbound materials from scratch (including: website copy, one pagers, video, sales decks, email snippets, media list, communications Q&A documents, onboarding materials, etc). I played a crucial role in securing the next round of funding from Google.
Product Marketing Manager
December 2013 – July 2016
Location independent with headquarters in New York City
RebelMouse is a content marketing platform built from the ground up around the social real-time web. It is the world’s 8th Most Innovative Company in Social Media and the 10th Most Innovative Company in Advertising (Fast Company); and one of the 17 Startups You Should Bet Your Career On (BI).
As a Product Marketing Manager I was seveloping insights-based social and content and social marketing strategies for current and prospective clients in the US, Europe and APAC (in the $250k-$1M range); coordinating our developers and designers (preparing briefs, coordinating the development process); planning new product features and improvements, and delivering them.
Clan of the CLoud
Head of Marketing
July 2015 – January 2016
Location independent with headquarters in Montpellier
Clan of the Cloud, currently known as XtraLife, is a secure and scalable ‘backend as a service’ for smartphone, PC and console game developers. The company is backed by angel investors, and its advisory board included the co-founder and former CTO of LinkedIn. Clan of the Cloud / XtraLife headquartered in Montpellier, France, with a distributed team in London, Malta, San Francisco and Tokyo.
My role included developing an overarching marketing strategy for the company from scratch, including digital and content marketing, outbound and inbound channels, social media, etc, and executing this strategy using internal resources and subcontractors.
Head of Strategy
December 2010 – December 2013
Headquarters in Budapest
Karmamedia was a full-service social media agency active on three markets (Hungary, UK, and to a lesser extent Singapore). I was a minority shareholder (33 percent). I founded the company with two of my business partners, and we had 25 people when we exited from the market. We became one of the most respected agency with zero external funding.
At Karmamedia I was developing social media, web, content marketing and mobile campaign strategies for all of our clients (including T-Mobile, Vodafone, Snickers, Whiskas, Pedigree and McDonald’s) in the $100k-$500k range (100+ social campaigns, 25+ websites, many integrated campaigns and smartphone apps, including business-critical ones like the official apps of the Hungarian National Lottery). I was also developing innovative, high-impact social business strategies (social media sales strategy for T-Mobile and Vodafone, social media customer service strategy for T-Mobile and Vodafone, social media – CRM integration for Whiskas and T-Mobile).
I was spearheading the new business acquisition efforts by developing and delivering client pitches, and I had general management tasks with full P&L responsibility. I managed a team of 12.
I held various positions in account management and strategy at advertising agencies and PR firms like Weber Shandwick, Porter Novelli and GOPA-Cartermill.