T-Mobile & LEGO Brick Art case study

We created one of the most technically complex Facebook promotion apps ever for T-Mobile and LEGO. 

It wasn’t the biggest campaign of the year: our media budget was exactly zero. We had to rely on organic shares, and we refused to take the easy route. No giveaways, no sweepstakes. Just an experience that’s worth sharing.

This is how we did it (download here):